# Instagram engagement rate calculator

Canonical: https://postmesh.app/tools/instagram-engagement-rate-calculator

Enter a post’s likes, comments, shares and saves with its reach or your follower count to get its engagement rate.

## How it works

Instagram’s Insights show reach and interactions for each post on a professional account. Divide the interactions by reach for the rate among people who saw it, or by followers to compare with other accounts.

It’s worked out in your browser.

## Steps

1. Open the post’s Insights on Instagram.

2. Enter its interactions and reach or your followers.

3. Read the rate.

## Questions

### Where do I find a post’s reach?

On a professional account, open the post and tap View insights.

### Should I divide by reach or followers?

Reach shows how people who saw the post responded. Followers lets you compare with other accounts. Use one consistently.

Interactive controls are available on the HTML page. Image and text utilities run in the browser; AI writers submit descriptions to PostMesh and OpenAI.